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Find the best eCommerce platform for your business. Clear comparisons, expert-curated picks, and the details that actually matter.
Find your platform
Compare the tools, weigh up the trade-offs, and find your next eCommerce platform. Here’s where we’d start.
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How we’re fundedHow we review & score ↗
Best overall
A commerce-first home for your business, from your first product to your next sales channel.
Best for beginners
Build a distinctive website and an online shop together, with approachable visual editing.
Best for design-led brands
Put your products in the spotlight with a polished storefront and a strong editorial feel.
Best for growing catalogues
A flexible commerce engine for more complex catalogues, channels and business requirements.
Best for WordPress
Build commerce on WordPress with control over your hosting, extensions and storefront.
Best for an existing website
Add a shop to the website you already have and manage your products from one dashboard.
Before you commit
A little planning now makes for a better fit later. Start with these three essentials.
List the accounting, email, shipping and stock tools you already use. Check that your new platform connects with them before you move.
Will it work with your tools?
Look beyond the monthly subscription. Payment processing, extensions, themes and development all belong in your store budget.
What will you spend in total?
Think about the next stage: more products, new markets or in-person selling. Choose a platform that supports that direction.
Can it support your next step?
Find your fit
Compare platforms for your business needs. There’s no single winner for every store. Here’s where we’d start looking.
A commerce-first home for your business, from your first product to your next sales channel.
Explore Shopify
Build a distinctive website and an online shop together, with approachable visual editing.
Explore Wix
Put your products in the spotlight with a polished storefront and a strong editorial feel.
Explore Squarespace
A flexible commerce engine for more complex catalogues, channels and business requirements.
Explore BigCommerce
Build commerce on WordPress with control over your hosting, extensions and storefront.
Explore WooCommerce
Add a shop to the website you already have and manage your products from one dashboard.
Explore EcwidA little more clarity
The essentials to help you make a more informed choice.
How we review platformsIt’s the software behind your online store: your product catalogue, shopping cart, checkout and order management. Hosted platforms manage the infrastructure for you; self-hosted options give you more responsibility and control.
Shopify and Wix are useful starting points for a first-store shortlist. Shopify focuses on commerce operations, while Wix combines visual website building with selling tools. Compare the features your specific business needs before subscribing.
Several platforms connect to dropshipping or print-on-demand services. Check the supplier’s supported integrations, delivery regions, product margins and returns process. A platform integration alone does not guarantee a profitable business.
No. They are our editorial assessments across five published criteria, based on desk research of product information. They are not aggregated customer reviews or hands-on test results. See our review methodology for the full breakdown.
Compare the provider’s current local pricing, payment fees, extensions, hosting where relevant, and any professional help. Offers and plan inclusions change, so we link you to the provider rather than promise a fixed price.
