Shopify review Best overall.
A commerce-first home for your business, from your first product to your next sales channel.
Our take on Shopify.
Our first shortlist choice for businesses that put selling at the centre of their website. Shopify brings storefront, checkout and operational tools together; budget for the apps your particular workflow needs.
Based on published product information, rather than a hands-on store test. Features and availability can vary by plan and country.
Shopify: pros & cons
What we like
- Online store and in-person selling
- Extensive app and theme ecosystem
- Inventory, checkout and order management
What to consider
- Apps and premium themes can add to costs
- Check payment-provider fees before choosing a plan
Shopify editorial score breakdown
Five criteria. Equal weight. An editorial assessment of the platform’s fit for an online business.
The overall score is the average of the five criteria. Scores reflect editorial judgement, not customer satisfaction ratings or measured test results. Read our methodology ↗
Shopify pricing and total costs
Review the subscription, payment processing rates, transaction fees, integrations and any setup or maintenance costs. Confirm taxes, billing currency, renewal rates and cancellation terms directly with the provider.
Your pre-launch checklist
- Build a representative product and test your navigation.
- Explore checkout, payment methods and mobile presentation.
- Check the tools and integrations your business depends on.
- If you’re moving a store, check imports, redirects and customer data migration.
Sources & further reading
Shopify official product information ↗How we research and rank platforms ↗Spotted a change? Suggest a correction ↗See if Shopify fits
the way you sell.
Explore current plans and check the features your store needs.
Shopify alternatives
8.6 / 10Wix
Best for beginners
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8.4 / 10Squarespace
Best for design-led brands
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8.4 / 10BigCommerce
Best for growing catalogues
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