Wix review Best for beginners.
Build a distinctive website and an online shop together, with approachable visual editing.
Our take on Wix.
A practical shortlist option when you want to shape the whole business website without a developer. Start with your product catalogue and checkout requirements, then check which plan includes them.
Based on published product information, rather than a hands-on store test. Features and availability can vary by plan and country.
Wix: pros & cons
What we like
- Visual website builder
- Built-in marketing and business tools
- Products, bookings and services in one site
What to consider
- Commerce requires an eligible paid plan
- Check feature limits as your operation grows
Wix editorial score breakdown
Five criteria. Equal weight. An editorial assessment of the platform’s fit for an online business.
The overall score is the average of the five criteria. Scores reflect editorial judgement, not customer satisfaction ratings or measured test results. Read our methodology ↗
Wix pricing and total costs
Review the subscription, payment processing rates, transaction fees, integrations and any setup or maintenance costs. Confirm taxes, billing currency, renewal rates and cancellation terms directly with the provider.
Your pre-launch checklist
- Build a representative product and test your navigation.
- Explore checkout, payment methods and mobile presentation.
- Check the tools and integrations your business depends on.
- If you’re moving a store, check imports, redirects and customer data migration.
Sources & further reading
Wix official product information ↗How we research and rank platforms ↗Spotted a change? Suggest a correction ↗See if Wix fits
the way you sell.
Explore current plans and check the features your store needs.
Wix alternatives
9.0 / 10Shopify
Best overall
Read review
8.4 / 10Squarespace
Best for design-led brands
Read review
8.4 / 10BigCommerce
Best for growing catalogues
Read review